Video Marketing Bootcamp for SaaS Entrepreneurs
Video converts better! It's time to learn how to create powerful marketing videos. Great experts to inspire, proven templates to start with, and step-by-step guidance to master the process. In just 2 weeks you'll start creating marketing videos to get more clients and revenue for your SaaS.
Hit "Enroll" to participate in the BootCamp
Taking social media lead generation to the next level
About me
Hello, I'm Andrew Kozik, entrepreneur and 2x video marketing agency builder. I am here to help roasting your video approach, giving you practical advice (from first and second-hand experience), and connecting you with the right people.
Co-founder of Lemons.studio since 2013. Video explainers for SaaS, blockchain projects: scaling from 0 to a few $M in annual revenue. Working with Obviously.ai, Pleo, Appsflyer, etc.
Founded “Uber” for UA video ads for FB Perfomante.io., and scaled from 5 to 45 people in 2 month The team produced 250 performance UA videos per month for companies like: HubbleHQ, King.com, Tiktok, Fastico, Wargaming, Social point. (Merged with Lemons)
Founded Getspyder.com, that was acquired by Foreplay.co
Founded Screenstory.io . Smart screen recording that helps to create stunning video content.
Ian Evans
200,000 followers across all platforms (Tiktok, Instagram, Youtube)
100,000+ followers on TikTok in less than 12 months
7 million monthly views
4x revenue in the last 6 months
2 creators that produce 8 videos/week
50% of customer conversations reference social media as how they found TLDR.
Content creator from TLDV. The SaaS project that hacked the TikTok algorithm, managed to gain 122k followers and a lot clients through organic content.
Pedro Cortés
Helps SaaS Companies Turn More Visitors Into Customers. Worked with 100+ B2B SaaS over last 6 years.
19,000+ followers across LinkedIn
Experience working with 130 startups
Conversion Optimization Expert
The formula I use for landing pages for ads (shorter than usual)
The best ways to use simple “Loom like” videos to get higher conversions
The best ways to place those same videos as lead magnets, to warm up leads, as retargeting and much more.
Dylan Benotto
Helps SaaS Companies make Demand Generation and Paid Ads Profitable.
Scaled budgets of +14k/month in European and US markets
UGC for SaaS best practicies
Creator of Bible of video ads examples for SaaS companies
Vasili Shynkarenka
How to use AI in video production.
How Language Models can influence your business
Founder: AI Study Camp, helped 70 YC Alumni
AI in Video Production
Deivis Rupslaukis
How to start with paid ads strategy (LinkedIn/Google ads).
How to create Demand Capture Strategy
Reasons to start Demand Capture
Cold Layer LinkedIn Ad Examples
Hot Layer Ad Examples
Why video?
The answer is simple. Video mean more users and more revenue for your SaaS business. Video content eats the world.
Not every video is equal
One great video beats ten mediocre ones. Train your brain to recognize greatness by watching this video at least once. Get insights from expert practitioners on creating top-notch videos.
Missing CTA
Neglected system posting
Unreadable content
Out-of-context content, etc.
Compelling visuals and clear call-to-actions
Consistent video posting
A powerful toolkit and checklists to increase effectiveness tenfold
Develop a unique tone of voice for each channel
Who is the bootcamp for?
Our bootcamp is designed exclusively for founders, C-level executives, and marketing specialists who are already involved in existing projects. If you don't fall into any of these categories and are looking to start a business, we kindly ask that you skip this program as it requires a real project to work on
Master the art of building a creative team and DIY content creation. Stay ahead with top industry trends
Learn how to create valuable content that attracts new users without having to be a talking head
You have >$10k MRR, and would like to discover the ways of increasing it
You have b2b or b2c project with >$40k MRR. Learn budget-friendly hiring tips, team roles, and trends
What will you get out of the bootcamp
You will also get access to the closed accountability group: you’ll be able to share updates, receive video feedback, and get help with introductions to my secret list of vendors. Lastly, you will get the opportunity to use me, the instructor, for real-time feedback.
By the end of the bootcamp, you’ll have video content (YES, I PUSH YOU TO THE RESULT) and a clear plan on how to attract new users to your SaaS project and decrease their churn rate. All above using DIY tools or hiring vendors.
Production Pipelines
You will gain an understanding of how production pipelines work for various types of video content.
Actionable Resources
You'll get actionable tools, templates, and expert advice/guidance
Tailored Planning Skills
You'll prepare your own actionable plan
“It's hard to be poor with leads bangin' down your door”.
The ideal outcome of learning about SaaS video marketing is successfully getting new leads for your project and reducing churn-rate. However, the business of making video marketing is tricky.
Why join the group?
I can guarantee that you will be able to deliver video marketing for your project at some point, but when and how much largely it effects you business depends on you and your SaaS.
A complete online bootcamp (not prerecorded)
In this course I sit down with you and show you step-by-step on how I make structure the work with various types of video content that converts, pipeline, best practices.
Checklist access that I haven’t shared publicly and access to vendors I used for myself
You’ll have access to my documents, full of resources. Templates for briefs, contacts of vendors and more.
1 month sub to sign up booster tool (worth $900)
Our secret tool that shows the value of your product with web2web interactive pre-landings. It helps to explain the essence of your SaaS project and increase conversion of your paid (Tiktok, IG) and organic traffic.
Get access to Smart screen recording tool, with auto zoom-ins and smooth cursor that helps you to create content for X, IG, Help-center and even for internal trainings.
12-month Screen Story access (worth $89)
Perks from partners
To level up your content (value $340)
Foreplay
Save ads, build briefs and produce high converting Facebook & TikTok ads at scale, without compromising quality.
25%
off 3 months
Kinescope
Everything to grow your business with the power of video. From player to infrastructure, professional video solutions scalable to any size.
$100
Deposit
Immersive Fox
Your digital AI twin. Generate video content with your face from any text in minutes.
29£
Deposit
Clippulse
Create captivating, professional-grade promo videos that resonate with your audience, drive more traffic, and elevate brand awareness, without video editing headaches.
80%
off first month
Rask AI. A one-stop-shop localization tool that allows content creators and companies to translate their videos into 130+ languages quickly and efficiently.
A free month plan ($60 value) and a 20% discount for the following two months.
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My personal guidance and attention
Closed chat and accountability group
Meet, get help and advice from likeminded members of the group
Lifetime access to the community
Live participation in Q&A sessions with the experts
Free bonus access to a selection of tools for video marketing
Who are the experts
A bunch of experts with proven track records and backgrounds are joining us every week in private office hours (Q&A) sessions. To give you an example of who to expect, the list of speakers includes:
Content creator from TLDV. The SaaS project that hacked the TikTok algorithm, managed to gain 122k followers and a lot clients through organic content
Helps SaaS Companies make Demand Generation and Paid Ads Profitable. Scaled budgets of +14k/month in European and US markets
Co-Founder at Influee. Uses UGC video ads to get leads to his project
Helps SaaS Companies Turn More Visitors Into Customers. Worked with 100+ B2B SaaS over last 6 years. 18k LinkedIn followers
We capture & generate demand with paid ads to grow revenue for SaaS businesses
YC W18 and Boost VC alum, Co-Founder at Storyline (raised $770k in 2018), created AI Study Camp for YC alumni
How is curriculum structured?
We go from video marketing basics to mastering strategic tactics, hiring vendors, and conquering complex channels like Facebook and LinkedIn Ads
Week 1
Getting started with the basics
(Twitter videos, Product Hunt)
The 7th November, 17.30 CET: online webinar.
1. Guide through the buzzwords, what terms you need to know.
2. What options in video marketing are available for your project.
3. How production process usually looks like + useful tools.
4. Review of marketing strategy of several companies and users’ campaigns.
5. How you and your colleagues can create videos that drive traffic.
6. Homework.
30 min Guest Talk Vasili Shynkarenka.
The 8th of November 17.30 CET: Deivis Rupslaukis.
The 9th of November, 17.30 CET: Pedro Cortes.
Week 2
FB ads, TikTok organic
Optimization of the prelanding
The 15th of November, 17.30 CET.
1. Elements of High Quality video.
2. FB, IG and Tiktok guidelines, quantity of videos, KPI.
3. Video creatives, UGC, Micro-influencers?
4. How to record UGC videos on your own and to beat the fear 🙂
5. Deep review of UA videos.
6. Review of homework (strategy of video marketing).
The 15th of November, 2023, 17.30 CET: Dylan Benotto.
The 16th of November 2023, 17.30 CET: Ian Evans.
Pricing plans
No pre-recorded fluffy talks. 100% live
Accountability Buddy
Can't join?
Get 2 free materials from my team to generate more SaaS leads with videos.
The event takes place entirely online.
Each speaker has a 40-minute public online talk followed by a 30-minute Q&A session.
We use Telegram group to facilitate all communication and engagement.
Please note, our bootcamp is designed exclusively for founders, C-level executives, and marketing specialists who are already involved in existing projects. If you don't fall into any of these categories and are looking to start a business, we kindly ask that you skip this program as it requires a real project to work on. If you run a SaaS business with over $10k MRR and are studying at a university, we would be happy to provide you with a discount.
70 inspiring Facebook videos ad examples for SaaS companies
Out checklist: types of video content, that you can use on social media to generate more leads for your SaaS business organically
